With a new category placed on my blog, I feel as it would be appropriate to give out some commentary on a new campaign. As much as a I hate ‘parody advertising’ or using pre-existing advertising campaigns and changing the words around, this title deserves it. Much like Windows, T-Mobile and just about everyone else using Apple’s campaign for their own product, it just reminds consumers how good the original campaign was. To take it a step further, Window’s mimicked the Apple Store’s layout for their own store, again, reminding consumers how much better the original is. Although, research indicates that Window’s Nokia Lumia is a far more advanced phone than the iPhone, the store business model places a Apple vs. PC battle in which PC will never win.
What brings up the title of this post is the success Goodby Silverstein’s Got Milk? for the California Milk Board. Continue reading