This morning Starbucks announced that they will be offering a free tall drink to anyone in the US who buys someone else in line a drink. This shows their kind heart and ‘come together’ feeling towards the Government Shutdown – plus the idea that even if you can’t pay your bills, you still have the money for a $5 non-alcoholic drink. Don’t get me wrong – I love Starbucks. Love it. Back when Foursquare was actually somewhat cool, I held the mayorship for two Starbucks locations in Boulder.
Starbuck’s CEO, Howard Schultz, wants everyone to play nice and be decent human beings, even when our nation’s leaders aren’t. Stories like this transcend the political meaning behind it as it seems like everywhere we turn we’re hearing horror stories of people who are furloughed just trying to get by. Then just to rub it in even harder, they get labelled ‘non-essential.’ Seriously, I thought sleeping through my alarm was shitty.
Oddly enough, I got Starbucks for the first time today in a long time, as I can’t resist pumpkin spiced coffee…or beer…or desserts. While I was there I did encounter one of the rudest stereotypes among their customer base, which goes along with the whole “be nice” thing their campaign hopes to accomplish. This is the person (a woman today) who is in such a hurry that everyone else can go screw themselves. You know, like leaving their car running in the handicap spot, then trying to cut the line because she’s in a rush. It was my fault that I didn’t realize that the luxury of having a barista make a drink for her was essential to her day, even as it disrupts over people.
That aside. Be kind and make someone else’s day a bit more enjoyable. Its a great way to make a friend, break the ice with someone, or just make someone smile. Oh, and let’s not forget to track your experience with the hashtag, #payitforward!