Last night I watched some Daniel Day Lewis movies. Cool story, bro! Anyways, I watched… well had on, “Last of the Mohicans,” great film – the fighting scenes were cool. I can’t say I paid attention to much of the story. However, it did prompt me to continue my DDL (Daniel Day Lewis) roll to “Gangs of New York.” Ready for this? I watched it through Hulu. Yah, not via DVD, Netflix or typing in ‘streaming’ next to the title on Google. Honestly Hulu, that was the last time. Whatever partner sites and web affiliates you’re paying for geotargetted information ofr, they failed you. I had to watch three ads every 10 minutes inbetween New Yorkers murdering eachother. At this day and age if you can’t specifically pick my interests on the internet – you missed out. Yah, I’ll cut Hulu some slack at the fact that they are trying, unlike most major networks online, that just gangbang you with the same advertisement ten times. Hulu offered me the option of advertising with children’s care products, suburban living, or alcohol. Thats it.
To each ad, I expressed my option through clicking the relevancy of each commercial and I must say, none of them hit their target. I’m watching “Gangs of New York,” not Barney the fucking Dinosaur, goddammit. Use some basic coding and personal common sense to know I don’t want to watch an ad for children’s tooth paste. Show me men’s shaving commercials, hygiene, clothing, and so on. Yah, as much as my female friends love Vodka, I don’t wanna hear about Pinnacles fruity-ass flavors for 45 seconds – tell me what beer is on special tappings right now? Holy shit people, you don’t even need to read my web cookies to know what the audience needs to be advertised with. Look at the movie title, summary, and genre. I swear, its blatantly ignorant moves and programming with web advertising like this that are giving modern advertising a bad name and setting it back a decade. Want a hint Hulu, and other websites? Right now, I’m writing this post at 3am, with a movie playing on the side, beer in hand, while looking at guns online. Show me a sporting goods brand’s ad, Budweiser ads, computer ads, even a survival show’s bit. By the way, I understand Hulu is limited to its affiliates, but they can use their resources a bit better.
beer, cigars, and guns. Oh Bender
What do I always stress on this blog and in real life? Friends of mine know, even people that have ever worked with me know. Understand your target audience like you know your best friend. Know what they’re doing at all times, what they’re thinking about, what their drivers are in life, and of course, where they live and what they look like. I’m 22 and in Colorado – not a mom in a Memphis suburb (don’t tell me about the new Mini Van on the market). Are moms anywhere in the nation even watching “Gangs of New York” at 3 am on a Sunday? No, my mother goes to bed around 9pm (Love you, Mom) and keeps her daily intake of advertising to the ads she sees on her time specific television network shows (ie. The Today Show) and the ads she skims over in her gender targeted, category typed, and niche marketed magazines (ex. People and Southern Living). Not, like I said – cruising the internet in the middle of the night looking for violent movies.
What I’m getting at is advertising is more advanced and technologically driven as it has ever been – what is taking so long for advertisers and web programmers so long to get on that idea? Use common sense, geotargeting, demographic research, web cookies, interest based surveys, focus groups, and past interactions (to name a few) to make my online experience more enjoyable and informative, than making me watching irrelevant crap. The irrelevant crap is exactly the reason I stopped watching television 5 years ago. Utilize you resources, modernize our industry, and use what you know about consumers to further your client’s message.