As some of you know, I’m handling hiring interns at the agency I work for, and I must say, I’ve seen some of the weirdest emails asking for employment of all time. This in no way is calling out specific people or our agency alone. In fact, this has been an awesome learning experience for me and those who helped in the process here. We’ve had tons of great applicants, but at the end of the day, only a few were chosen. My friends from all over the country in similar positions and I have compiled these basic rules:
1. We Do Not Teach Advertising 101
We are in a way, teachers and mentors for each and every person that walks through our doors. But we can’t, and won’t help you put on the advertising training wheels and then push you along. That means, “I’ve been wanting to work in advertising my whole life, so teach me.” Our best advice is join a club, read books, practice/mock-up work on your own, do research, don’t just sit there and put the pressure on us. There are endless other people out there that didn’t go to school for specifically for advertising (or the position they work in), but took it upon themselves to learn… In fact, one is interning here soon. My advice moving forward is to read this: amzn.to/LS7OkG. Who knows, you may not like advertising after all!
2. Creative or Strategic: Pick One
If you send any agency an email for an internship and your answer to the above question is “I don’t know,” our answer is “I don’t know either.” Although we are all under the same roof, know which side you want to pursue. If you want to try starting in copywriting, and move from there, do it. Just showing up and sitting there, really isn’t that fun. If this is something you went to school for and you still don’t know by senior year, it’s time to start somewhere!
3. We Know When You’re Going Down a List
No “Dear, Hiring Manager” – Especially, when you direct the email to my personal account! My name is Hank, its on my email, it’s on the internship application, and I’m not hard to find online. Oh let’s not forget, “I’m very interested in your (blank) company, and I’m interested in an internship in public relations, communications, advertising, or marketing.” What? Can you not even write our name in there? (yes, someone really forgot to fill in the blank…)
4. Do Your Research
Know what you’re applying for. Seriously though. If you google our agency name and then “internship,” everything you need to know is there. Everything. Even tips on how to impress us! Or…how weird us out. Pick your poison. Our clients, our awards, our names, our office – everything is online. There is no better way to impress us than to cite our work!
5. FOLLOW UP
I can’t stress this enough. If you want the job, let us know beyond just your interview. We have to know you want us. And most of the time, we get calls/emails way later down the line just wondering how the process is going. You’re too late. However, if you’re ‘perfect for the job,’ we won’t hesitate to contact you ASAP (congrats Intern #2). But it’s always best to double check!
With all that, we love interns. I was an intern here and at many places all over the country. We know how difficult it is to find work and how frustrating it can be. We’re here to help and reward those who go the extra mile. Pro Tip: we love, love, love anything orange (company colors).