I’m back! For now. How was everyone’s last month or so? Great? Perfect. As you most likely witnessed, the Super Bowl was a major let down. Since moving from Colorado, it was awesome that my team made it to the “Big Game”, but well, you know. The commercials were overall also a big let-down, which didn’t lighten the mood to such a bummer of a game. Maserati overcoming adversity, Kia being luxurious, and many other forgettable spots. The exception was probably Radio Shack, which I thought were all condemned 5 years ago. They hit the sweet spot perfectly. Perfect delivery and positioned themselves back into our minds. Plus they showed the store stocked with products other than random hobby specific electronics and RC vehicles.
What made the night exciting for me was the social media conversations. All of my friends and followers were active as an ant hill. Tweets sending out left and right, talking to eachother and contributing to the national event. International friends of mine were even chiming in, wondering what was happening to the extremely hyped US sporting event. It was easily my most active night of the year and it brought some joy back to the game. However, one tweet in particular brought the spirit of Colorado back. I’m a huge craft beer advocate(?), fanatic(?), I don’t know the proper title, but as previous posts have pointed out, I love craft beers, the culture and the brands behind them. And since Colorado is quickly becoming the Mecca for craft brews, they had the chance to highlight themselves and cash in on the Broncos in the Big Game. Sadly, they didn’t, and much of the hype was lost until one tweet changed the mood 180 degrees for me and my favorite beer brand, Upslope.
Short, sweet, and to the point. It had the marketing potential to be an ad on its own. Hell, any Colorado beer brand could snag that. To me, it strikes up the perfect execution of Oreo’s Super Bowl Blackout tweet last year. Now’s your time to rise from the ashes Colorado! And yes, I did celebrate the end of the game with a nice cold beer.
Here’s Adweek’s list of the 10 Best Ads from last night. The downside to a near blow-out is that brands paid to be aired in the second half, and people were uninterested and tuned out. Oh well. As the above screen shot shows, even the Twitter community jumped on its chance to make fun of the event by creating an account that monitored the Broncos lack of points, which quickly gained about 6,000 followers within minutes of being created.
Til next time!